The Kuleshov Effect

In class this week we discussed the "Kuleshov effect"; the namesake for this film theory being Russian filmmaker Lev Kuleshov, who carried out this film experiment in 1921. The Kuleshov effect is when two images are juxtaposed together and create a new meaning that didn't photographically exist in the images prior to editing. Since class this week, I find that I have been looking for the Kuleshov effect in much of what I watch on a daily basis; I have found that the Kuleshov effect is everywhere and it is interesting to be able to discern this effect and become aware of when I am being cinematically manipulated.
For my document this week, I have found a clip from an interview in 1964, part of the CBC television series Telescope, with Alfred Hitchcock. In the minute-long clip, Hitchcock breaks down the mechanics of the Kuleshov effect and explains its influence on the viewer. https://www.youtube.com/watch?v=TNVf1N34-io

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